Website visitor statistics are a fundamental part of any hosting service. The amount of individuals which have seen your website can provide you with more details regarding how it is performing and will tell you if you need to work on improving it. The web stats for an Internet site include the daily and the monthly visits (unique and reloads), the most visited web pages and the referrer sites, so if you notice that certain web pages are getting a smaller amount traffic than others, you can consider making them more alluring to the visitors to use the full potential of your website. If you're advertising on the web, you shall be able to see if the cash was well-invested or not, since the Internet stats in most cases include information about third-party sites and search engines like Google that refer visitors to your site. Having comprehensive and reliable statistics will help you improve your site and plan your marketing and advertising strategies better, in order to get more customers.