The monthly traffic characteristic is usually called info transfer or bandwidth as well, but all of the abovementioned names apply to the same thing - what amount of info can be transferred to and from your cloud web hosting account. The website traffic can be produced in two ways, the more visible one being web site visits. If somebody loads your web site, their Internet browser requests and downloads the web pages from your website hosting server and then shows them on their end. The more site visitors you have, the more outbound traffic is generated from your web hosting account. Since this characteristic contains the entire web site traffic, not just the site visits, you shouldn't forget that inward traffic is measured as well. Which means that web site content along with other files that you upload to the account through a file manager or an FTP application are counted towards the account quota. The transfer is usually monitored monthly and the counter resets on the very first day of each month whatever your actual date of signup.